On a conference call at work today we discussed the progress of our marketing and branding efforts. With a potential clientele of over 100,000 people across six continents and consulting being a high-turnover business, you can imagine the challenges inherent in building awareness of us and the services we offer. Some of the steps we're taking:
- Developing templates for deliverables (consultant-speak for end-product, like presentations or reports) in Microsoft PowerPoint and Word, with our group's name and logo prominently displayed
- Seeking opportunities to promote our past work in existing communications
- Segmenting our customers and targeting key segments (i.e. influencers within the firm)
Do any of you face similar issues in building customer awareness? And what tips and techniques have you found helpful?
Posted by Steven Kaye 
