Results of the corporate library blog survey
July 23, 2006As promised, the results of the survey I did, after a month of collecting results.
- 17 respondents, the majority of which came in after I shamelessly promoted the survey on BUSLIB-L. I checked with Dan Lester first.
- 7 respondents categorized their blog as internally-focused, 4 as externally-focused, 2 as both and 4 didn’t have corporate library blogs.
- The majority of respondents, 12, said their company didn’t have an official blogging policy. 3 respondents said their company did have an official blogging policy, 1 said it was under development, and one respondent didn’t know.
- 11 responses to why people had corporate library blogs, which I’ll list at the end of this piece.
- Responses were evenly split between those who tracked readers/subscribers to their blogs, with 6 apiece. One person only tracked hits, one person wasn’t tracking yet, and 3 respondents skipped the question.
- Of those who responded to the question asking estimated number of readers/subscribers, results varied widely: 1-10 (1 respondent), 11-20 (3 respondents), 21-30 (1 respondent), 31-40 (2 respondents), don’t know (2 respondents).
- Most blogs were active for less than one year (8 respondents), with 4 respondents saying their blogs were active for 1-3 years and 1 respondent having his/her blog active for 3-5 years.
- Respondents overwhelmingly came from North America (4 respondents from Canada, 9 from the United States), with others coming from Japan (1 respondent), the Seychelles (1 respondent) and the United Kingdom (1 respondent). 1 person skipped the question. I suspect the North American bias is a product of posting to BUSLIB.
Reasons cited for having a corporate library blog:
- Under construction at the moment
- I’m trying to help improve the bottom line (no kidding)by combining competitor intelligence, marketing stats,industry information with knowledge not found in usual sources…knowledge from service techs, salespeople, engineers, chemists, marketing.
- To help a friend promote his Library Services
- to disseminate info fast, raise the visibility of the library and encourage knowledge sharing
- To keep users informed about competitive issues or new things arriving in the library
- I have a RSS reader to which I put our table of contents of our journals
- As a forum for sharing my observations and experiences with the library community
- Another channel to get information out
- Currently do not have the capability/support.
- I have it as a quick and easy way to get news out to my users. The blog software I use allows employees to sign up for e-mail alerts, RSS feeds, or else they can simply browse the web page. It gives them a choice in how they’d rather receive information.
- Started out as a place to put things i found and did not want to lose.
I didn’t submit responses to the survey, but if I did I would be based in the United States, active for less than a year, I’d classify this blog as externally-focused, our company’s still developing a blogging policy last I heard. And I started this blog to share experiences and best practices with other corporate librarians out there, who seemed fairly under-represented compared to academic and public librarians last time I went looking through library blogs.
So, comments on the results? Suggestions for another version of this survey? Worse comes to worst, I might run this annually, see how results change over time. I realize 17 data points isn’t much, but at least it can kick off a conversation.
Posted by Steven Kaye