What makes you so special?
October 31, 2006The Corporate Librarian worries sometimes about alienating his audience. Sure, it’s fun to post about various technologies and their potential applications, but judging from traffic reports that also seems to turn people off. Leaving aside the usual trends (traffic dropping over weekends, or, oh, say when one takes off several weeks from posting), this saddens the Corporate Librarian and he fears that he’ll start complaining to imaginary bartenders in no time. And nobody wants that.
So, while browsing through SLA’s website, the Corporate Librarian stumbled across a history of special libraries (PDF), excerpted from the writings of John Cotton Dana. Among his other achievements, Dana created the first business branch library. It’s interesting to read his thoughts on what made special libraries special - a new methodology for managing information resources which recognized that much information was ephemeral and could and should be discarded at some point. Other definitions suggest that what makes special libraries special is their focus on the needs of a specific group or organization. So we see a shift from methodology to clientele - not what we do, but who we serve. The SLA suggests a combination of the two:
Special librarians are information resource experts who collect, analyze, evaluate, package, and disseminate information to facilitate accurate decision-making in corporate, academic, and government settings.
The key part of that phrase is, it seems to the Corporate Librarian, “information resource experts.” After all, other information professionals “collect, analyze, evaluate, package and disseminate information.” Looking at Resources for Employers, we move back to methodology:
This is accomplished through the development, deployment, and management of information resources and services. Information professionals, working in non-traditional settings such as market research, business development, and strategic planning, use the Internet and other technology to present information in a way that maximizes its usefulness, saving time and money in order to attain the goals of their organization. Organizations that are integrating information professionals into strategic planning initiatives recognize their necessity in gaining a competitive advantage in the information and knowledge age.
A study conducted by SLA found that eighty-five percent of the companies ranked in the top 100 on the Fortune 500 list employed information professionals, compared to less than fifty percent of the companies ranked in the bottom 100. The Special Libraries Association represents thousands of information resource experts who are ready to put your organization over the top. What steps are you taking to differentiate your business from the next and maintain your company’s sustainability?
So the argument is that information professionals (note: not just librarians - CIOs, consultants and other “knowledge workers” are included) can provide actionable information and save time and money to boot, essentially. Interesting to note the focus on corporations - I wonder how all the art libraries, museums, etc. feel about this? Well, that’s probably one reason the vote on whether to change the name of the association to Information Professionals International back in 2003 didn’t quite make it.
The About Information Professional section gives the following examples of information professionals:
IPs include, but are not limited to, librarians, knowledge managers, chief information officers, web developers, information brokers, and consultants.
Now I know the SLA has an Information Technology Division with various sections, and Knowledge Management finally got to be a Division in its own right. Consulting is a section within the Leadership Division. But can my readers provide any insight as to how SLA works with other industry associations? How do we define our mission differently from theirs? What sort of issues come up in terms of competition?
In short, aside from other knowledge workers not necessarily wanting to take the time to do what we do (it would be difficult for a consultant to take on managing a physical library, for example), what makes us special now?
Posted by Steven Kaye