If you’re involved in providing business reference services, you really need to be on BUSLIB-L if you’re not already.
I thought I’d call out this question from the list, from Martha Rabin of VISA, since I know some people are interested in how to market library services.
We are in the process of packaging and marketing our products and
services. I am in need of unique, interesting and self-explanatory names
for some of the services we offer. For example, what do any of you call
“reference services” ? We have a service whereby we answer reference
questions and I am looking to call this something less library-like than
“Ready Reference”. In addition, we proactively create information which
folks can access on our intranet, right now I refer to this as
“Proactive Information Creation” quite a mouthful.
Have any of you done this kind of marketing of your services?
Posted by Steven Kaye 
